Gold’s Gym Bangladesh on Wednesday signed two strategic partnership agreements with City Bank PLC to make gym memberships more affordable and accessible across the country.

The agreements were signed at the Bashundhara City Development Ltd office.

Through the partnership, Gold’s Gym members can now use interest-free EMI facilities for any membership package. The EMI options are available for three, six and 12 months using eligible City Bank cards.

The initiative aims to reduce the pressure of paying the full amount upfront and give customers more flexibility in managing their fitness expenses.

City Bank American Express cardholders will also enjoy special benefits under the agreement. These include flat discounts on all Gold’s Gym packages, personalised workout and diet plans at no extra cost and free consultations with professional nutritionists.

Capt Shaikh Ehsan Reza (retd), deputy managing director of Bashundhara City Development Ltd, finalised the agreements in coordination with senior officials of City Bank PLC.

Speaking on the occasion, Capt Shaikh Ehsan Reza said both Gold’s Gym Bangladesh and City Bank promote wellness, with the shared goal of encouraging a healthy lifestyle.

He thanked the City Bank concerned team for their trust and expressed hope for further collaboration in the future.

Gold’s Gym Bangladesh said it will continue to build strategic partnerships to improve customer experience and promote a healthier lifestyle across Bangladesh.